Wednesday, 9 February 2011

Suchman: anthropology as square peg to business' round hole?

UCL hosted eminent (commercial) anthropologist and definitively NOT the inventor of the green photocopier button Lucy Suchman on Monday. Having tired of working at Xerox a while ago and now back in academia she turned her experience into a paper due to go to the ARA later this year. The thrust was that there is a poor fit between what anthropology/ethnography can offer and what a commercial ‘centre of innovation research’ expects in terms of deliverables.

Not me, guv
Her biggest gripe was with different understandings of innovation i.e. as discontinuous, transformative, centralisable and down to the efforts of a heroic designer vs. the reality of innovation as a gradualist, reproductive, contingent, distributed and collaborative process.

Check out ex Intel anthropologist Simon Roberts' blog, Ideas Bazaar, for another take on 'Ethnography and the Corporate Encounter', incidentally-on-purpose the title of an instructive book by Melissa Cefkin which looks at the pluses as well as minuses.