Friday, 24 June 2011

Fieldwork. In a field.

I won't inflict a picture of a horse in a field on you, dear reader, but I will inflict my picture of someone taking a picture of someone taking a picture of someone taking a picture of a horse. Which is slightly more interesting because it means I can cite it as an example Bolter and Grusin's notion of remediation in practice (in 'Remediation: Understanding New Media').

What seems to be going on here, kind of, is the logic of immediacy and the logic of hypermediacy, all at once. The former uses digital applications to remove the sense of the media and reach ‘an immediate (and
hence authentic) emotional response’ (p53), while the latter’s use of digital hypermedia ‘seek the real by multiplying mediation’ (p53).

Those other pictures/films have already made it into the ether. The first aims to give the viewer a first hand encounter with the subject: whilst the rest are more 'knowing' in showing how the first was produced: (although the second could have made it more straightfoward for me to squeeze a theoretical point out of this experience by displaying the first video as it appeared on the MyFarm website).

Lecture over. Enjoy the horsie...

Thursday, 16 June 2011

Friending our four legged friends

What does a pregnant shire horse called Queenie have in common with a German hamster called Hans? Both are Internet webcam stars, in Hans' case for 10 years although the excuse to explain his different appearance roughly every two years (that he "changed his coat overnight") doesn't wash with me any more. Queenie is a main draw over at MyFarm, an experiment in open source farming run by the National Trust. As I write she is expected to give birth and has a live webcam in her stable to catch the moment.

As Hans' case shows, webcams trained on everyday scenes aren't new: the first was set up in the early nineties to monitor the goings on around a kettle in a Cambridge lab. Our motivations to tune in probably haven't changed much either, judging from the analysis in this New York Times article from 2000.

In a 2003 paper  anthropologist Daniel Miller observed how the web can harness the power of narrative much like soap opera. However, it can also make this narrative about 'real' people living simultaneous lives and thereby more compelling, much like reality TV. In a final development he saw the Internet's potential for interactive involvement by the user, elaborated in in his 2011 book 'Tales from Facebook' (p 73). He stressed how co-presence is established, reciprocity is possible and thereby relationships are formed, superseding the capacities of earlier media.

I am not sure he had inanimate objects and animals in mind as subjects but if reality TV could encompass the natural world with shows like 'Big Cat Diary', then why not take it to the next level online and start friending our four legged friends?

I'm off to check in on Queenie...