Sunday, 7 April 2013

YouTube Superstars? Some old chestnuts about social media recycled in an Observer article today

The Observer has just carried a long piece about young Youtubers threatening the traditional TV model. Good on them: traditional TV is a bit of a dinosaur.

On a critical note, the piece makes the attention the Youtubers garner seem fairly effortless, exaggerates the likelihood of ‘normal people’ making a living in this way, doesn’t fully acknowledge the dark side of internet celebrity and makes an uncomplicated link between authenticity and social media content.

Here are some further readings if you like a side order of analysis with your light reading on a Sunday:

Spyer's anthropological take on the dynamics of social organisation of groups of YouTube beauty gurus shows in reality how much effort goes into video production and publicity.

Whilst this Atlantic article demonstrates how the attention only rarely turns into financial success (a fact glossed by the Observer).

And this critique of the culture of celebratisation by boyd uncovers the flip side of attention for those least able to handle it (again largely glossed by the Observer).

Finally, here’s a more nuanced discussion about authenticity in a social media context.


  1. I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
    web designer

  2. Among web checking encounters, video recording joy is only a standout amongst the most favored home stimulation. There's a cluster of brilliant substance on YouTube and other video recording Internet web locales, be that as it may in case you're not associated with the Web, it's out of reach. download tubemate for pc

  3. Meanwhile, with up to double the CPU and illustrations execution, nearly all that you do on iPhone 5 is bursting quick. Be that as it may, even with all that speed, this new iPhone offers you remarkable battery youtube app